Just like all things in life, your business changes over the course of time. To you, these changes feel natural. But, what about to your customers? Little things such as discontinuing a certain product, or big things like moving locations may take your customers by surprise. It’s best to avoid a frenzy of confusion, and keep your customers in the know. Easier said than done, right? Follow these tips about creating a great business announcement:
Prioritize your Content
If your business is moving in a few months, for instance, you would want your announcement to say something along the lines of “Guess What? We’re Moving!” first and foremost. All the details, logistics, and less important content should follow. Just make sure to start off on the right foot.
Use Your Best Writing Skills
Any piece of content you show your customers is a direct representation of your business. No matter what kind of business you run, you definitely want to use proper grammar, parallel structure, and a tone that suits your business image. You want your customers to remember the content of your announcement, not a spelling error!
Make It Visually Appealing
This way, your announcement will grab people’s attention and they will be more likely to read on. Take the time to experiment with colors and fonts that represent your business, but also appeal to the eye.
Use a Variety of Mediums
If your business has something important to say, then you need to do everything you can to be heard. This means sending the announcement via mail, email, social media platforms, etc. If you are unsure where to begin, start with us. On SLN, we allow you to share your content with just the click of a button.
Just in case none of that made sense, here’s what a great business announcement looks like:
Sometimes a formal business announcement is the best way to help customers through a change within your business. Keep them informed, and your business is sure to flourish.