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As a small business owner, email marketing is 100% essential. Often times you’ll get sucked into a purchasing a program that leaves you wondering how to write HTML code. Wouldn’t it be great if there was an EASY and FREE email marketing platform? Well, thankfully, there is! Here are the top 6 reasons why your small business should be using email marketing (even if it’s not Save Local Now’s).

  1. Email Marketing is Affordable

With Save Local Now, it’s actually free. We understand small business and we know that things are tight. One thing we often cut is our marketing budget; now, you won’t need to.

  1. Email Marketing is Easy

You could get all fancy with email and make it into something complicated. With SLN, you don’t have to. Create a business promotion on your SLN platform and publish it. From there, it’s as simple as clicking on that little email icon and pushing it out to your personal distribution lists. Get creative and separate your lists; your messaging for new customers and repeat customers should be engaging and – most importantly – different.

  1. Email Marketing is Quick

With SLN, you can share a published post to your email list in a matter of minutes. Our email platform does the work for you, bringing in your image and copy so you don’t have to. We’ve also integrated Google Maps into our responsive template (just to make it THAT much easier for consumers to find you).

  1. Email Marketing Delivers Retention 

You’re focused on improving customer experience and retention. Stats prove that email marketing is still the #1 way to do this. Make sure that when you’re sending out an email, you have something purposeful to say. Educate and reward the customers who open your emails every week.

  1. Customers Want Email Marketing 

Even in today’s fast paced world, email is still the preferred communication channel for consumers. With the hundreds of thousands of emails sent out every day, what will make yours different? Be creative, engaging, and honest. If they care about your brand (your product, your service, your staff) then they will open your email. Make sure they continue to.

  1. Email Marketing and ROI

Email marketing delivers revenue. This revenue stems from sharing a message with your following and encouraging them to take action. Blindly sending emails to your distribution list won’t get you anywhere. Know your customers, watch their patterns, educate and reward them. Remember: you are a customer, as well. What email marketing messages stand out to you? What have you responded well to? Don’t be afraid to integrate what’s working for others into your marketing agenda.

5 Tips for Your Small Business Marketing

1. GATHER EMAILS
Ask for business cards or require first time customer’s to provide their email address. Build a network. Use SLN’s free email marketing to share your business promotions and brand personality with the customers who care about you the most.

2. ASK FOR REVIEWS
Reviews and testimonials are the digital “word of mouth.” When you have a happy customer or client, ask them to share their experience on your social media pages. Don’t be afraid to add those reviews as testimonials on your website! Remember: you’ll choose one business over another because you’re friend recommended them. Same goes for social reviews/testimonials!

3. SELL TIME, NOT MONEY
Help your customers see the value of your brand. Save them TIME. Customers relate to “time well spent” more so than you’d think. How can you, your product or your service save customers time that they could otherwise be spending with family and friends?

4. CHANGE IT UP
Brand consistency and familiarity are important. BUT. Don’t be afraid to mix it up a little bit. Incorporate fun, engaging content into your marketing promotions; appeal to the masses. Is Halloween approaching? Give them marketing that they can really sink their teeth into. 😉

5. LEARN FROM YOUR CUSTOMERS
What do you know about your customers? Do they prefer fast service, or good service? Do they pay more when you personalize an email marketing message? Do they want to know more about your brand story and personality? Are they following you on social media? Survey your customers once or twice per year. Ask them what you could do differently, or what product enhancement they’d like to see next.

It’s a common misconception that digital marketing is easy. Throw some words on a cool graphic. Post on social media. Take out an ad here and there. Done! Yeah, If only it were that simple.

Successful digital marketing is reliant on striking a balance between instinct, elbow grease, and acute attentiveness. Not just paying attention to what you’re doing, but also paying attention to what is being said about your brand. Now, you may be wondering, “How am I supposed to know what’s being said about me?” One word: metrics. So many businesses tend to ignore the importance of their metrics, and in turn completely dismiss this vital source of information.

When it comes to digital marketing it’s important to not only understand your metrics, but to also utilize them in order to help you better market your brand. Here are some tips on how to digitally market smarter.

Overanalyzing can hurt more than it can help:

It’s easy to get swept up in the world of digital marketing. With so many factors, angles, strategies and opinions it’s hard not to nitpick. Sticking to the metrics (purchases, creation of new customers, conversions, etc.) will help guide your marketing in the right direction.

Your content doesn’t need to be perfect to be marketed perfectly:

I think we can all agree that the main purpose of your content is to inform, engage, and educate. However, many businesses are so invested on the creation of this content that they forget half the battle is distributing it. It doesn’t matter how flashy your content is; if it doesn’t reach, relate, or connect to your audience it’s irrelevant. Taking the time to determine the best channels and strategies for content distribution will lead to digital marketing success.

Quality over quantity:

One of the biggest mistakes a business can make is trying to increase their breadth while completely disregarding their depth. The desire to be everywhere makes sense, but focusing on the basics and building a strong foundation is key when your goal is long-term success. 

Experience is key:

Just because someone understands how to use #hashtags doesn’t mean they’re cut out to be your marketing director. You need someone who understands the countless marketing channels, and knows what should go where. On top of that, it is essential that they know what kind of metrics to look for and how to use that data to expand your brand. 

Measure, measure, measure:

Marketing 101: the goal of marketing is to create customers, and inevitably keep them. If you aren’t actively analyzing things like customer satisfaction and lead generation, you’re failing. By not basing your strategies off of solid facts and figures, you’re wasting your time. Remember: marketing without data is like driving with your eyes closed.

Grow:

Marketing is an ever-changing field, and digital marketing is no exception. What was successful a week ago may be old news today. Staying ahead of the game and knowing when its time to change it up is fundamental. A great marketer is thinking about next week while everyone else is still thinking about today.

Struggling to come up with campaign ideas for your medical business? Not sure what to promote? Look no further! Here are a couple of ideas we’ve put together to help you out:

  1. Learn More About our Services – by using the platform to promote your various programs and services, you’re giving the consumer an easy way of familiarizing themselves with your business.
  1. Questions About Healthcare? We’ve Got You Covered – Everyone appreciates talking to a real person when it comes to their health and wellness. Promote your customer service department in order to show your community you’re there for them whenever they need you. 
  1. How to Protect Yourself this Flu Season – Using SLN to promote interesting articles, recent findings, and informative materials is a great way to keep your content fresh while also keeping the community informed.
  1. Meet the Physicians- Highlighting your staff is just one of the many ways you can give your business a more personal feel. Creating relationships with members of the community is essential when it comes to keeping clients happy as well as gaining new ones. 
  1. Apply for Jobs Online- Don’t forget that SLN is a great way to post job listings! This is just another way you can use SLN to reach your community while also benefitting your business.

We totally get it, not every business is equipped to offer price reductions, percentages off, buy-one-get-one, or as we like to call them, “deals.” That doesn’t mean SLN isn’t for you! With the SLN platform you can create endless promotional content. If you aren’t sure what to offer, check out some of these ideas to get you started:

Free Consultation- This is a great option for businesses that want to get people in the door but don’t necessarily have the option of offering discounts.

Free Quote- Similarly to free consultations, this promotion gets the ball rolling with the client.

Learn More About Personal Loans and Lines of Credit- Use the platform to highlight details about the different programs and services you offer. This will insure you always have relevant content on your profile while also letting consumers learn more about your company.

Online Banking now Available on an App- Create campaigns that feature different products or services that are unique to your business. Not only will this help differentiate you from other businesses, it will also guarantee you always have fresh content for your consumers.

Speak to a Professional- When in doubt, offer up your expertise! Consumers like knowing that they can talk to a real person when they need help. By letting clients know they can speak to a professional at any time, you’re helping to create a more personal relationship.

 

Can’t quite remember how to log into your SLN account? No problem! Follow this easy cheat sheet to help jog your memory:

Step One: Go to members.savelocalnow.com.

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Step Two: Enter your username and password and click “LOGIN.”

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Step Three: If you have forgotten your password, click the “Forgot Password?” button.

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Step Four: Enter your email and then click “Submit.” You will receive an email from us shortly.

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We’ve all heard of hashtags, but do we understand their purpose? Think of hashtags as a tool to make words easily searchable. Hashtags allow users to tap into a social media-wide conversation. Try not to use more than two hashtags per post. #Hashtags are a #useful #tool when used correctly; having too many #hashtags in a single #post can be #annoying and #overwhelming.

#MotivationMonday

Post motivational and inspiring content; share positive news with your followers – don’t forget to share your company values!

#TipTuesday

YOU are the expert. Educate your followers with valuable information they may not know already.

#TransformationTuesday

Use this hashtag to show how your product/service transforms people. Also post before and after pictures of your employees and/or your business to show how much you’ve grown over the years.

#WednesdayWisdom

Include quotes in your post; this hashtag is also good for promoting your company’s values.

#ThrowbackThursday

This is one of the most popular hashtags. Businesses can use this hashtag to give insight on their past and history in the community. Share photos of company events that emphasize your culture.

#FollowFriday

This hashtag allows you to give your followers a shoutout, thanking them for following, while also informing your audience of new people to follow.

#SocialSaturday

This hashtag is commonly used to interact with your audience; ask them how their day is, encourage them to shop local over the weekend.

#SundayFunday

Also one of the most recognized hashtag, use this to promote community happenings and events.

Save Local Now, a FREE chamber member benefit, is here to help small business drive consumer traffic. Now more than ever we see the value in supporting local business. At the most basic level, buying local ensures that more money stays in the community. In fact, for every $100 spent at a locally owned store, $45 remains in the local economy. By shopping at the local “mom and pop” style store, consumers can rest assured knowing that they’re doing their part of keeping their communities unique and thriving.

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This highlights the vast importance of Save Local Now’s “Buy Local” initiative. What we mustn’t forget is that buying local actually saves money. Small businesses are often close to home, meaning that you don’t have to travel as far to get there. Products (like fruit and produce) are made or grown at local locations, meaning that they don’t have to travel as far to get to you. This means that, in many cases, there is no middle man (which translates to lower prices for the business owner and, of course, the consumer).  

Save Local Now gives endless amounts of support to small businesses; more specifically the marketing tools they need to better promote their business. We know how busy the small business owner is; we know how little time there is for email marketing, social media, etc. The tools we give small business owners, such as free SEO services, deal and event publishing, email marketing, real-time analytics, etc. is so crucial to helping their bottom line. Essentially, Save Local Now created an easy way for small business to be everywhere consumers are today.

Interested in learning more? Schedule a time with Save Local Now: savelocalnow.com/training

The first major shopping holiday is upon us, and although Halloween is the fourth most popular holiday for consumer spending, 40% of consumers actually start their Christmas and Hanukkah shopping well before the most SPOOK-tacular day of the year.

While ghosts, goblins and ghouls may be popping up all around town, don’t be afraid to create Halloween specific promotions on your Save Local Now digital marketing platform! Use fun vocabulary when you name them, such as “Slashing prices!” “Eat, Drink and be Scary!” and “Join us tonight for some Fa-BOO-lous fun!” Whatever you do, don’t be a scaredy cat! Share what you create on social media and through email marketing to let your consumers know that they can find what they’re looking for – LOCALLY.

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7 out of 10 consumers are more likely to use a local business if it has information available on a social media site, so don’t be a scaredy cat! Directly share what you create on Facebook, Twitter, and Google+ using your SLN platform.

Save Local Now: All treat, no trick.

Happy haunting!