Author: adminsln

It’s a common misconception that digital marketing is easy. Throw some words on a cool graphic. Post on social media. Take out an ad here and there. Done! Yeah, If only it were that simple.

Successful digital marketing is reliant on striking a balance between instinct, elbow grease, and acute attentiveness. Not just paying attention to what you’re doing, but also paying attention to what is being said about your brand. Now, you may be wondering, “How am I supposed to know what’s being said about me?” One word: metrics. So many businesses tend to ignore the importance of their metrics, and in turn completely dismiss this vital source of information.

When it comes to digital marketing it’s important to not only understand your metrics, but to also utilize them in order to help you better market your brand. Here are some tips on how to digitally market smarter.

Overanalyzing can hurt more than it can help:

It’s easy to get swept up in the world of digital marketing. With so many factors, angles, strategies and opinions it’s hard not to nitpick. Sticking to the metrics (purchases, creation of new customers, conversions, etc.) will help guide your marketing in the right direction.

Your content doesn’t need to be perfect to be marketed perfectly:

I think we can all agree that the main purpose of your content is to inform, engage, and educate. However, many businesses are so invested on the creation of this content that they forget half the battle is distributing it. It doesn’t matter how flashy your content is; if it doesn’t reach, relate, or connect to your audience it’s irrelevant. Taking the time to determine the best channels and strategies for content distribution will lead to digital marketing success.

Quality over quantity:

One of the biggest mistakes a business can make is trying to increase their breadth while completely disregarding their depth. The desire to be everywhere makes sense, but focusing on the basics and building a strong foundation is key when your goal is long-term success. 

Experience is key:

Just because someone understands how to use #hashtags doesn’t mean they’re cut out to be your marketing director. You need someone who understands the countless marketing channels, and knows what should go where. On top of that, it is essential that they know what kind of metrics to look for and how to use that data to expand your brand. 

Measure, measure, measure:

Marketing 101: the goal of marketing is to create customers, and inevitably keep them. If you aren’t actively analyzing things like customer satisfaction and lead generation, you’re failing. By not basing your strategies off of solid facts and figures, you’re wasting your time. Remember: marketing without data is like driving with your eyes closed.

Grow:

Marketing is an ever-changing field, and digital marketing is no exception. What was successful a week ago may be old news today. Staying ahead of the game and knowing when its time to change it up is fundamental. A great marketer is thinking about next week while everyone else is still thinking about today.

Struggling to come up with campaign ideas for your medical business? Not sure what to promote? Look no further! Here are a couple of ideas we’ve put together to help you out:

  1. Learn More About our Services – by using the platform to promote your various programs and services, you’re giving the consumer an easy way of familiarizing themselves with your business.
  1. Questions About Healthcare? We’ve Got You Covered – Everyone appreciates talking to a real person when it comes to their health and wellness. Promote your customer service department in order to show your community you’re there for them whenever they need you. 
  1. How to Protect Yourself this Flu Season – Using SLN to promote interesting articles, recent findings, and informative materials is a great way to keep your content fresh while also keeping the community informed.
  1. Meet the Physicians- Highlighting your staff is just one of the many ways you can give your business a more personal feel. Creating relationships with members of the community is essential when it comes to keeping clients happy as well as gaining new ones. 
  1. Apply for Jobs Online- Don’t forget that SLN is a great way to post job listings! This is just another way you can use SLN to reach your community while also benefitting your business.

We totally get it, not every business is equipped to offer price reductions, percentages off, buy-one-get-one, or as we like to call them, “deals.” That doesn’t mean SLN isn’t for you! With the SLN platform you can create endless promotional content. If you aren’t sure what to offer, check out some of these ideas to get you started:

Free Consultation- This is a great option for businesses that want to get people in the door but don’t necessarily have the option of offering discounts.

Free Quote- Similarly to free consultations, this promotion gets the ball rolling with the client.

Learn More About Personal Loans and Lines of Credit- Use the platform to highlight details about the different programs and services you offer. This will insure you always have relevant content on your profile while also letting consumers learn more about your company.

Online Banking now Available on an App- Create campaigns that feature different products or services that are unique to your business. Not only will this help differentiate you from other businesses, it will also guarantee you always have fresh content for your consumers.

Speak to a Professional- When in doubt, offer up your expertise! Consumers like knowing that they can talk to a real person when they need help. By letting clients know they can speak to a professional at any time, you’re helping to create a more personal relationship.

 

Can’t quite remember how to log into your SLN account? No problem! Follow this easy cheat sheet to help jog your memory:

Step One: Go to members.savelocalnow.com.

step_1

Step Two: Enter your username and password and click “LOGIN.”

step_2

Step Three: If you have forgotten your password, click the “Forgot Password?” button.

step_3

Step Four: Enter your email and then click “Submit.” You will receive an email from us shortly.

step_4

We’ve heard that shopping local benefits our local communities, but how? Get the conversation started with the help of our “shop small” cheat sheet!

1. Keep your money local!

Unlike when you shop at chain stores, when you spend money locally a significantly larger portion of that money stays in the local economy. Sounds like a great excuse to buy those shoes you’ve been eyeballing.

2. Jobs!

6 times as many local jobs are created when spending is directed towards locally owned and independent businesses instead of chains. By shopping local, you’re directly helping create jobs.

3. Preserving local character and flare.

Locally owned businesses help generate strong communities by preserving town centers, connecting neighbors, and drawing in out-of-town customers. On top of that, small businesses donate about twice as much per employee to local charitable organizations as large businesses. So basically, every time you go shopping you’re donating to charity. Good for you!

4. Quality is king!

Local businesses don’t base their products and prices off of some big national sales plan. Instead, they make products the community has an actual desire/need for. Moreover, they are able to individually help each customer find exactly what it is that they are looking for. This passion for their job and personalized service helps guarantee product quality and customer satisfaction.

5. Your taxes at work.

Local businesses in town centers require substantially less infrastructure investment than big box chains. Small businesses also make more efficient use of public services as compared to the nationally owned stores entering the community.

Save Local Now is here to help YOU encourage your consumers to shop local in the New Year. Instead of the traditional resolutions, promote shopping local this upcoming year! At the most basic level, buying local ensures that more money is staying in your community. Now more than ever we recognize that when consumers buy local, they’re keeping their communities unique and thriving, and assisting in the creation and retention of local jobs.

Jan_Marketing_plan_Chambers

As with any New Year’s resolution, there’s no better time to start than now!

1395889_710763209030773_6196541414458778358_n

If you ask Keith Latore, CEO and Co-Founder of Save Local Now, how he came up with his latest entrepreneurial endeavor, he’ll tell you it originated as a simple idea scribbled on a cocktail napkin. 

As the former president of Your HomeTown Chagrin Falls, Latore already was focused on preserving and enhancing the quality of life in Chagrin Falls. The organization’s goal was to assist businesses and bring people in to shop in the village’s stores. 

“A light bulb went off,” Latore said. “The traditional stuff had been done — they exist and are successful. Connecting in digital space is where businesses need the most help, and they need it to be easy, fast and free.” 

And so, Save Local Now was born. 

Read the full article on Crain’s Cleveland Business by clicking here.

Keri Senderak, Director of Marketing and Communications at Save Local Now, was interviewed on the importance of supporting local. See her full interview  here.

Why is buying local so important to businesses and the economy as a whole?

At the most basic level, buying local ensures that more money stays in the community. In fact, for every $100 spent at a locally-owned store, $45 remains in the local economy. By shopping at the local “mom and pop” style store instead of these “big box” corporations, consumers can rest assured knowing that they’re doing their part at keeping their communities unique and thriving.

How does buying local save money?

Buying local saves people money in several ways. These small businesses are close to home, meaning that many people don’t need to travel far to get to them. Products (like fruit and produce) are made or grown at local locations, so they don’t have to travel far to get where they’re going. This means that, in many cases, there is no middle man. This translates to lower prices for the business owner and, of course, the consumer.

What are the current trends you’re seeing in local communities?

Saving money by buying local. I’ve noticed that many chambers of commerce (more specifically those that have partnered with Save Local Now) are encouraging “buy local” initiatives. Now more than ever chambers and their small businesses recognize that when consumers buy local, they are also assisting in the creation and retention of jobs.

Where do you see local businesses in the next few years? Few decades?

I only see communities and their local businesses growing stronger. Many of us concern ourselves with “what’s trending.” These “buy local” promotions are most definitely trending, but I also believe they’re here to stay. People genuinely care about their communities; they want a booming downtown area, safe streets to walk on, job opportunities and friendly atmospheres. Honestly though, who doesn’t? I don’t see small business going anywhere any time soon.

You partner closely with chambers of commerce. What are some things you do together?

We partner exclusively with chambers of commerce to help their member businesses. We discovered that many of these small business owners didn’t have the tools they need to ensure a successful business. We void that gap by partnering with the chamber. The chamber pays for SLN services, and their members get SLN as an added benefit for being a member of the chamber. Currently, Save Local Now is in 27 states, and more than 80,000 member businesses have received SLN as a NO-COST member benefit. Here at Save Local Now, we are all about the small business owner, and will do whatever we can to guarantee the success of that business, the community they’re in, and the chamber of commerce that supports them.

You can follow Keri and Save Local Now on Facebook and Twitter.

We’ve all heard of hashtags, but do we understand their purpose? Think of hashtags as a tool to make words easily searchable. Hashtags allow users to tap into a social media-wide conversation. Try not to use more than two hashtags per post. #Hashtags are a #useful #tool when used correctly; having too many #hashtags in a single #post can be #annoying and #overwhelming.

#MotivationMonday

Post motivational and inspiring content; share positive news with your followers – don’t forget to share your company values!

#TipTuesday

YOU are the expert. Educate your followers with valuable information they may not know already.

#TransformationTuesday

Use this hashtag to show how your product/service transforms people. Also post before and after pictures of your employees and/or your business to show how much you’ve grown over the years.

#WednesdayWisdom

Include quotes in your post; this hashtag is also good for promoting your company’s values.

#ThrowbackThursday

This is one of the most popular hashtags. Businesses can use this hashtag to give insight on their past and history in the community. Share photos of company events that emphasize your culture.

#FollowFriday

This hashtag allows you to give your followers a shoutout, thanking them for following, while also informing your audience of new people to follow.

#SocialSaturday

This hashtag is commonly used to interact with your audience; ask them how their day is, encourage them to shop local over the weekend.

#SundayFunday

Also one of the most recognized hashtag, use this to promote community happenings and events.

As you know by now, Save Local Now is a true “Buy Local” initiative. With the holidays now just weeks away (can you believe it?!), we wanted to highlight how easy it is to promote your business on the SLN platform. Throwing a special Thanksgiving event? No problem! Offering a Thanksgiving FEAST of savings? Even better! Drive consumer traffic by creating promotions on your Save Local Now platform. November_MP_Chamber_Newsletter

Consumers are looking to buy local this season; let’s make it easy on them! Use your Save Local Now platform to promote fresh produce, holiday décor, or where to buy the plumpest turkey in town; this will drive consumer traffic and encourage shoppers to keep their money close to home this season.

Last but not least, don’t forget to share the promotions you create with Save Local Now’s social sharing benefit; reach more consumers in just 1 click!

From our table to yours, Happy Thanksgiving!