Author: adminsln

Pokémon Go has become an overnight sensation.  This AR (augmented reality) game has more active users than Twitter and more engagement than Facebook.  It has become the largest mobile game in US history in less than a week, passing the previous record holder, Candy Crush.  Everyone is a part of the Pokémon Go craze and small business revenue has seen a dramatic increase because of the mechanics of the game.  Your small business may see an increase too if you do these things.

Pay to have Pokémon be at your store front.

A pizza shop owner paid $10 to have certain Pokemon appear in his shop and sales instantly rose 75%.  This ROI is unprecedented for any business.  This pizza shop used Lure Modules, which lures Pokémon to specific locations.  You can buy these Lure Modules in game and can set them for specific times during the day. Here’s the step by step guide to creating a ‘lure’ for your business:

  • Tap the red Pokeball at the bottom of your display
  • Tap “Shop”
  • Scroll down and tap the purple, box-shaped Lures to purchase. You’ll re-direct to your app store’s payment system
  • Once back in-app, tap the red Pokeball again, then tap “Items”
  • Tap the purple Lure to activate! (Inc)

Promote at Pokestops close to your store.

This is another inexpensive way to promote your business.  Download the game yourself and see where the Pokestops are around your storefront.  Go to those storefronts and put up a sign, poster, pamphlets that promote your business.  The promotions don’t even have to be Pokémon related but they might grab more attention if they do stick with the Pokémon theme.

Have your business play the game and post it on Social Media.

Tons of professional sports teams social media posts have involved Pokémon go because they know posting about it opens them up to a new market of people.  The Cleveland Indians encouraged people who go to their games to post pictures of the Pokémon they caught inside their stadium to their Twitter account.  The LA Clippers, Orlando Magic, Arizona Cardinals, and others are all posting about Pokémon Go because they understand how it will benefit them.  Posting about Pokémon on social media is going to increase your followers and increase your views.  Pokémon is the hottest content out there currently.  

This may be a fad, but the cost of promoting your business through Pokémon Go is extremely inexpensive and the return rate can be substantial.  The current engagement rates of the game are massive and there are already stories of small businesses taking advantage of the Pokémon hype.  Digital marketing is about being creative, innovative and thinking outside the box.  Don’t miss out on this opportunity to help your small business.

Small business owners are vital to local communities but have an uphill battle in terms of growth. Busy schedules and limited resources can make it difficult to complete all the tasks for the day. Many owners start their business because they are passionate and skilled in a certain field; however, the other areas of business can be overwhelming. If those areas aren’t properly addresses it can lead to these common mistakes:

  1. Trying to do too much

As a small business owner, you may not have the time or the resources to complete all of the time consuming, but necessary, tasks on your own. You must learn how to properly delegate and how to allow 3rd parties to come in and take over the responsibility.

Some areas that can be delegated include the marketing, accounting, administrative support, and web presence of a business. Delegating these tasks will allow your business to run more efficiently.

  1. Not finding and focusing on your target audience

Creating your website and business plan without understanding your target audience can be detrimental to your business. Targeting too broad of an audience is also a mistake that can have a negative impact on the business (depending on the product or service the business offers). Make sure to take the time to find your target audience and cater your products or services to them.

  1. Not having an online presence

The majority of customers look online for their products and services. 90% of young adults aged 18-29 utilize social media and a third of them say the preferred method of communication with a business is social media. Social media is a vital and inexpensive way to develop an online presence, but so is have a working website.

You must create a quality landing page that creates a positive user experience and lets your audience know who you are.

Hint: Save Local Now is a great way to have an online presence, strengthening your social media marketing, email marketing, and will help create content to get higher on Google’s search.

  1. Overall budget

It is important to understand that, as a small business, you must have a plan when it comes to spending your limited resources. Make sure that you are able to pay for the fixed rent and utility costs, and stay away from flashy advertising and buying top-of-the-line assets if your business won’t be able to properly utilize them. Have a set amount that you are willing to spend on your marketing budget and stick to it!

Your personnel budget is also important when it comes to your businesses’ assets. Depending on the format of your business, your own funds can be heavily tied to your business. Being able to keep business funds separate from your personal funds is vital to staying organized and keeping your business on the right track.

  1. Not playing to your strengths

As a small business owner, there will constantly be fires to put out that can take up a large chunk of your day. The key for a new business owner is to know what fires to put out and what fires you can let burn.

For example, if your business is known for their superior customer service, then the focus should continue to be on your customer service and not issues involving something like product quality. On the other hand, if you sell a superior product over your competitors, then continuing to have a great product should outweigh the customer service. In a perfect world it would be easy to have both, but for small businesses that is not a practical goal. You can’t grow your business if you are not focusing on the strengths of your business.

You don’t have to be great, even good, at all areas of your business in the beginning, but you do need to create value for your current and potential customers, the rest will follow as your company grows.

Social media has become somewhat of a necessity for all businesses. When it comes to companies that provide services, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical for service based businesses to create posts and share them to engage followers and create separation from other similar service providers. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Special Discounts – Veteran discounts, teacher discounts
  • Promote your Special Events – If you’re hosting an information session about your services, invite people via social media
  • New Services – Let your followers know when you offer something new
  • Social Media Exclusive Offers – Get 10% off your next service if you like us or $5 Off if you RT #savings
  • Establish Yourself as the “Expert” – create posts about financial strategies, the best way to wash your car or how to lower your insurance premiums

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on shopping and retail, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that shopping focused businesses create posts and share them so consumers can see your products and engage with your offering. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Deals – Advertise your latest deals or advertise a flash sale for social media followers only
  • New Products – Let your followers know when you get a new line in the store
  • Social Media Exclusive Offers – (Get 10% off your next purchase if you like us or $5 Off if you RT #savings)
  • Establish Yourself as the “Expert” – create posts about style trends, the best antique shows or the right running shoe for different types of runners

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Social media has become somewhat of a necessity for all businesses. When it comes to companies that focus on activities, social media is a must. Why is this? Social media is the easiest (and cheapest) way to generate buzz about your brand. It is critical that activity based businesses create posts and share them so consumers can see how much fun the are missing out on. Need some inspiration for your next post? Check out these popular ideas from other Save Local Now activity based businesses:

  • Special Events – Dollar Dog Night, Glow In The Dark Bowling, Torchlight Canoe Trip
  • New Activities, New Equipment or Great New Guides – Fun Facts about our newest ranger, John
  • Social Media Exclusive Offers – Get 10% off your next purchase if you like us or $5 Off if you RT #savings
  • Pictures – Show your consumers enjoying your activities

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

Marketers see LinkedIn as the second most valuable social network to grow and market a business, with it behind only Facebook (V3B Blog).  There are 300 million users on LinkedIn and 1 million of those professionals have published a post (Social Pilot).  This is one of many reasons the social media platform has become an excellent tool for networking and creating awareness for your small business.

It’s very easy to create posts to demonstrate your expertise or join a group and share ideas with like-minded individuals.  Around 20% of LinkedIn users are part of the Small Business Community, which includes a number of networking groups. We have taken the liberty of finding some of the best groups for small businesses to join on LinkedIn:

Small Biz Forum– 10,000+ members and likes to share resources and try to help each other succeed.

Mastermind Group for Small Business Owners– 19,000+ members who like to discuss challenges and solutions for small business owners.

Linked Small Business Innovators– 40,000+ members who considered themselves forward thinking entrepreneurs and small business owners who use this group to build relationships with other small business owners and try to find strategic partnerships with others in this group.  

Small Business & Self Employed Group25,000+ members who are strategizing to get more clients, build their businesses, and potentially create more income.

You can always start your own group! Creating your own group allows you to develop the focus and bring like-minded people together (whether it’s small business, community driven, industry focused, or anything else). Starting your own group shows leadership and creates trust between you and fellow group members which will have a positive impact on your business!

LinkedIn is a great place to expand your online presence and create opportunities by networking with others.  It is also a great place to share content and create relationships with both consumers and other businesses.  There are also plenty of local group that maybe more focused towards your interests.  Connect with Save Local Now today to start expanding your LinkedIn network!

 

 

 

Social media has become somewhat of a necessity for all businesses. When it comes to companies that fall into the food & drink industry (restaurants, bars, markets, coffee shops, etc.) social media is a critical slice of the marketing pie. Why is this? Social media is the digital space where you are building a reputation whether you’re actively using it or not. Billions of users are searching social media every day to find things that intrigue them, including places to grab a quick bite or quench their thirst. That’s why it is critical to share and post on social media on the regular. Need some inspiration for your next post? Check out these popular share ideas from other Save Local Now food & drink businesses:

  • Daily/Weekly/Monthly Specials
  • New Dishes or Drinks
  • Social Media Exclusive Offers – Get 10% off your next purchase if you like us or $5 Off if you RT #savings
  • Pictures of consumers enjoying their time

Save Local Now provides an easy-to-use digital marketing platform that allows you create and share your own posts to Facebook, Twitter and Google+. Login to your SLN account now to start sharing!

At the most basic level, buying local ensures that more money stays in our community. In fact, for every $100 spent at a locally-owned store, $45 remains in the local economy. The Chamber of Commerce encourages all residents to shop small and support our locally owned businesses! Shopping locally provides you with the opportunity to discover something different; it’s unlikely that you’ll find the same thing at a local store as you would the mall. Save Local Now, the Chamber’s “Buy Local” program, highlights and promotes Chamber members and the deals and promotions they create. Locals and tourists alike can download the FREE Save Local Now app to access deals, events and accurate business information. Saving money and buying local has never been easier!

Save Local Now was built by a Chamber exec specifically for Chamber members (especially small to medium sized businesses). Many of us are confused by digital and social media marketing. Without spending a fortune, how are we supposed to compete with larger companies with a much larger marketing budget? Email marketing costs money. Search engine optimization costs money. Social media management costs money.

While these components of digital marketing cost money, they are also essential for survival in the online market place.

That’s why Chambers of Commerce choose to partner with Save Local Now; to bring FREE digital marketing tools to their Chamber members.

With Save Local Now every member has access to their very own digital marketing platform. This platform lets members publish business promotions like: “BOGO for First Time Customers!” – “We’re open late on Wednesday’s” or “Check out our new product now sold in store!”

The SLN platform allows members to 1-click share those business promotions to their own social media pages, including Facebook, Twitter and Google+.

With the SLN digital platform members are also able to share those business promotions through SLN’s free email marketing. SLN reminds us that SOCIAL MEDIA IS TO REACH MORE CUSTOMERS, EMAIL MARKETING IS TO GENERATE REVENUE.

Lastly, SLN provides FREE search engine optimization to each and every member’s profile. SLN will help place your members higher and higher on search engines like Google, Yahoo and Bing, allowing local consumers to find their products and services more quickly and efficiently.

Note for members: Regardless of if you have a small business or big business, there is benefit here. Online marketing for your business that you can do quickly, easily and completely free of charge.

Holiday gifts hold more meaning and value when you shop local and support small businesses. Every dollar you spend at a local spot filters back into the community by creating jobs, boosting the area’s economy and supporting the region’s talent.

Where we spend our money matters to the community, and there are so many ways to buy local. Grab a coffee at the independent café. Stop for a sandwich at the corner deli. Peruse local boutiques for something to wear to a holiday party. Find interesting gifts at shops run by people who live in the community. Dine out at a neighborhood restaurant.

Small businesses are a thriving, growing sector in our economy. They improve our neighborhoods and change our lives for the better. Here are seven reasons to shop local this holiday season.

Feed the local economy. When you shop local, the dollars spent at small businesses filter directly back into the community. The food, drinks, supplies, clothing, gifts and more you buy are taxed—and that tax income is confined to the area. Tax dollars support improvements in infrastructure, schools, parks, safety and more. So that gift you buy at your local shop is one powerful way to make important positive changes in your neighborhood. And every dollar counts.

Support our ‘makers.’ Entrepreneurs have a dream, and you’re supporting it by shopping at their places of business. The creative seamstress who opened a clothing shop—the home baker who went out on a limb and started a patisserie: These brave, hard-working individuals are making their dreams reality. Let’s patronize their businesses so they can thrive. Shop local, support our makers and their dreams. (After all, they’re supporting our communities.)

Find unique gifts for hard-to-shop-for relatives. You never know what to buy for your uncle. Your sister’s closet is already full of clothes you see at typical retailers. Let’s face it, some relatives are very difficult to shop for. Small businesses offer items you won’t find in the Big Boxes or run-of-the-mill national retailers. Some shops feature hand-crafted items or one-of-a-kinds. Isn’t it fun when you find a special gift that elicits an enthusiastic “Where did you get that?!” Explore area shops and wrap up something different this year.

Local shops create local jobs. Local businesses hire area talent. They need staff to keep their doors open. They need workers with an array of skills. Small business owners hire people from our own neighborhoods, people like us. When we keep local shops in business, we secure local jobs, which means improving the regional economy and boosting the community’s tax base. The goodness goes round and round.

Boost real estate values. You know that abandoned storefront? Remember that tired, old building? When local shops take up residence in our neighborhoods, they not only improve infrastructure by creating unique, interesting places to visit—they attract the visitors. More people shop, spend, enjoy and return for more fun. Everyone in the community benefits when local shops are successful.

Support local causes. Small businesses are tireless community champions. They sponsor our Little League teams and support school fundraisers. They volunteer time and talent to community causes. They pay taxes that improve the schools and local services. Our small businesses are true friends and thoughtful citizens, and they’re constantly giving back to our cities. By patronizing their shops, we help them continue to thrive so they can continue being good stewards.

Get to know the locals. Shopping is more personal when you get to know the owner. By frequenting local businesses, we build relationships with interesting people who are serving our communities by providing places to eat, drink, dine, shop and buy goods of all kinds.

 

Original article here.