5 Tips for Your Small Business Marketing
1. GATHER EMAILS
Ask for business cards or require first time customer’s to provide their email address. Build a network. Use SLN’s free email marketing to share your business promotions and brand personality with the customers who care about you the most.
2. ASK FOR REVIEWS
Reviews and testimonials are the digital “word of mouth.” When you have a happy customer or client, ask them to share their experience on your social media pages. Don’t be afraid to add those reviews as testimonials on your website! Remember: you’ll choose one business over another because you’re friend recommended them. Same goes for social reviews/testimonials!
3. SELL TIME, NOT MONEY
Help your customers see the value of your brand. Save them TIME. Customers relate to “time well spent” more so than you’d think. How can you, your product or your service save customers time that they could otherwise be spending with family and friends?
4. CHANGE IT UP
Brand consistency and familiarity are important. BUT. Don’t be afraid to mix it up a little bit. Incorporate fun, engaging content into your marketing promotions; appeal to the masses. Is Halloween approaching? Give them marketing that they can really sink their teeth into. 😉
5. LEARN FROM YOUR CUSTOMERS
What do you know about your customers? Do they prefer fast service, or good service? Do they pay more when you personalize an email marketing message? Do they want to know more about your brand story and personality? Are they following you on social media? Survey your customers once or twice per year. Ask them what you could do differently, or what product enhancement they’d like to see next.